Reflecting my mindset and digital values:
The modern landscape: people are liquid, content is shareable, media is container, space is fluid, the view is personal.
_____________________
Capturing attention is not intention. Capturing intention is frame-of-mind + action.
_____________________
The value of a virtual space is the people that inhabit it. *They* are the reason for you to be (or not to be) there.
_____________________
For the digital person, the line between in-world and out is just a whisper. Make your presence as memorable and as permeable.
_____________________
The product or service is a platform. If it is fixed in stone customers will invent around you.
_____________________
In our "contrived everything" world, people move into virtual space to find something "real" - of the mind, imagination, and emotion.
_____________________
Involve people around their preferred behaviors. Some want to create, or spectate, or join in. Know your audiences and provide for them.
_____________________
All media is social (of society). But not all media is sharable (among society).
_____________________
Each digital place has a unique lore-its participants are invested in it. Understanding the category isn't equal to understanding the lore.
_____________________
In worlds where we create our own entertainment, content and activities the brand has little value. What can you offer in "our" world?
_____________________
Engagement is a means to an end - it is the touchpoint. Use Engagement but get to Involvement (perceived personal relevance).
_____________________
Interactive does not equal social.
_____________________
Interactivity requires give and take. The person changes the outcome; the space or activity changes the person.
_____________________
Build virtual strategies the very same way that you plan a party. Think place, atmosphere, hospitality, amenities, gifts, personality.
_____________________
Focus on the avatar - it is the most important point of emotional connection for/with the person.
_____________________
Authentic experiences happen *within* the individual - the more personal they are the more authentic, because they enforce the self-image.
_____________________
"Meaning" is the step before action. "Meaning" may be transitory (cool) or sustained (utility). Provide meaning.
_____________________
Imparting meaning is key to being perceived as authentic. Some meaningful concepts: beauty, creation, duty, community, accomplishment.
_____________________
The truth is you never see it coming. The improbable moves us forward.
_____________________
Best practices are local - tied too closely to a particular goal or organization. Work inside best principles - your best practices are there.
_____________________
The five macro trends communication pros need to address: ubiquitous connectivity, personalization, sharable media, virtuality, fluidity.
_____________________
Succeed at "placemaking" and you succeed at "advertising" (demonstrating). Customers use, play with, understand (experience) your offering.
_____________________
Avatar: an endless digital fabrication in constant construction but always conforming to the structure of the places through which it flows.
_____________________
Social media systems are all center and no edges; all edges and no center- it is impossible to point to an apex of control.
_____________________
Media - in practice - isn't a channel, but an activity.
_____________________
