In keeping with its reputation for innovative news delivery, Sky News Centre will debut in Second Life in June. The virtual news room will invite visitors to try out their anchor-person skills and engage with Sky News personalities and events, according to their press release.
But what is especially intriguing in the announcement - and worth keeping an eye on as it rolls out - is that Sky News apparently plans to recreate news-worthy events, such as "court cases, crimes scenes and natural disasters" to provide a "deeper understanding of the issues."
I hope my friend and former journalist, Gary Goldhammer over at Below The Fold, weighs in on this. It is a fascinating endeavor for a news channel that has me thinking deeply about both the delivery of "hard news" and individual involvement with it. A cadre of TV stations such as The Weather Channel and Court TV are certainly expanding the implementation of "news coverage" and have proven that viewers do value deep engagement with subject matter. These shows however, also rely heavily on the "entertainment value" of news.
I wrote in an earlier post that as 3D spaces become more accessible to content creators and "audiences," content will become "animated, 360-degree, un-flat,
multi-dimensional and multimedia." This applies as richly to news as it does to other forms of communications. And besides communicators and marketers having to understand how space and props are part of the message, so too will journalists. Many of whom are still getting their heads around having to capture images and sound while keeping a story factual, objective and balanced.
I wonder how scenario building and "news event education" (my term) will juxtapose. How will the collaborative, wiki-ish features of Second Life build upon it?
How will role-playing change "news"?
How will scenario shifting change our views of the events?
How will "being in" the "time and place" affect the perception of the story?
How will journalistic practices evolve to encompass 3D news delivery?
Before you jump all over me, I'm not saying news will be 3D any time soon and all journalists will be "building stories." But as Sky News experiments with "news education," I am saying we may find some very interesting questions to ask about journalism and the evolving concept of "news."
Photo credit: Synchronicity Writer, via Snapzilla
May 5, 2007
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