Real Voices in Virtual Business

Mike O'Hara started an an audio podcast series a few months ago, he calls Voices in Business: The Virtual Worlds BusinessCast.  He's a skilled and enthuastic interviewer, and more importantly,  he's building a library of the audio thoughts of early adopters of virtual worlds for business.

Mike was kind enough to interview me last week, and our conversation ranged from virtuals worlds as social media to our avatar selves.  If you are interested in listening to our conversation it is here

But browse around his site.  He's got a joint interview with two of my favorite metaverse evangelists, Roo Reyonds and Ian Huges of IBM; and a separate interview with Kevin Aires, Virtual Universe Community Leader at IBM.

Others include Nick Wilson, known for the Metanomics series in Second Life, and he has just launched an  intriguging "lower the barriers for business" project, Clever Zebra; Peter Dunkley of depo consulting; and Frank Campbell, Chief Business Officer of MindArk, and Karl Alberts, Vice President Product and Marketing at Paynova who are working with the Chinese Government creating the Cyber Recreation District, a project aimed at linking up the virtual and real worlds for e-commerce.

Go have a look.  Mike  does his homework before each interview, and as a listener that is most appreciated!

February 10, 2008

SL Business Communicators Meeting: SkyTran Transcript

Drivingmissavatar Our meeting SL Business Communicators meeting last Friday with UCI professor Crista Lopes a.k.a. Diva Canto flew by - literally.  We got the chance to see the coolest rezzing process ever -and it was the SL prototype of the RL magnetic levitation transportation pod project, SkyTran.  Below Professor Lopes explains the project and how she is using SL to inform the RL engineers and planners.

We're aiming at organizing an upcoming meeting with Unimodal who is driving the RW transportation system in California.

Introduction
Diva Canto: I gave everyone a landmark for our workshop in the sky
Znetlady Isbell: Got it.
Diva Canto: we'll move there in a bit
Csven Concord: Gracias, Diva.
Brandon Catteneo: OK
IYan Writer: ty Diva
Znetlady Isbell: Diva, maybe I should introduce you? Should I do that while
we wait a moment?
Csven Concord: Speech! Speech!
Diva Canto: yes, you're the master of ceremony!
Znetlady Isbell: LOL!! Diva Canto is an associate professor at University of
Calif., Irvine.
Znetlady Isbell: She came to UCI via Xerox's PARC
Diva Canto: http://www.ics.uci.edu/~lopes
Znetlady Isbell: and she is the headmaster here at SkyTran, helping the RL
company Unimodal bring it to life in the RL.
Znetlady Isbell: She'll tell you more about that, AND..
Znetlady Isbell: she is the developer of the new SLBrowser SL search engine
Znetlady Isbell: which is both a HUD and a web-based google-ish SE.
Znetlady Isbell: I use it all the time - a fast way to locate things out of
world.
Znetlady Isbell: She's been written up in the the Orange County Register about
this project and she tells me it is getting a lot of attention.
Znetlady Isbell: Diva, what did I miss?
Diva Canto: that's right, lots of web publications picked that up
Diva Canto: oh, that's about right
Znetlady Isbell: She's a fast typist too. lol
Diva Canto: :-)
Diva Canto: ok, so let me talk first about skytran, ok?
Znetlady Isbell: Please!!

Skytran2_002 SkyTran Project
Diva Canto: this is a prototype of a PRT system that's being designed by a
company here in Irvine
Diva Canto: PRT = Personal Rapid Transit
Diva Canto: it's the kind of transportation system that we see in sci-fi
movies :-)
Csven Concord: Maglev?
Diva Canto: they have developed a magnetic levitation technology yjay yjey
believe will enable that to happen
Csven Concord: *shuts up
Diva Canto: :-)
Diva Canto: np ask questions, interrupt me
Diva Canto: anyway
Diva Canto: they are looking to deploy a small prototype, proof-of-concept,
somewhere in California
Diva Canto: within the next couple of years
Diva Canto: they needed some help with the control software
Csven Concord: Attractive or repulsive?
Diva Canto: what do you mean?
Diva Canto: maglev?
Csven Concord: Yes
Diva Canto: oh, I'm afraid I don't know enough about maglev technology
*lughs*
Csven Concord: Just curious.
IYan Writer: isn't it repulsive by definition? otherwise it'd stick to the
track
Csven Concord: No.
Diva Canto: you can ask them or check their web site
Diva Canto: anyway, we helped them on ghe control software
Diva Canto: that's not the low-level control, but the logic control of the
cars
Skytran2_003 Diva Canto: -- when cars start and stop moving, their velocities, etc
Diva Canto: background --
Diva Canto: real-world systems have two or more levels of control
Diva Canto: the lowest one is very close to the physics of the system
Diva Canto: so, making sure thaty when the upper layers says "go at 100 mph"
it stays at 100mph
Diva Canto: stuff like that.
Diva Canto: but above that there are more layers of control
Diva Canto: so, we ignored the low level layers -- because SL's physics
sucks
Brandon Catteneo chuckles
Diva Canto: we made some emulations of the low level behavior, and proceeded
to study the higher-level logic
Diva Canto: the controller here controls the scheduling of the cars
Diva Canto: plus we did, as you see, 3D modeling of their system.
Diva Canto: this is actually very accurate, it was dsone according to their
specs
Diva Canto: and during the process, we found several bugs in their design,
which they promptly corrected
Bruce Voight: can you descrie, if any, safety features that are or will be
installded.
Diva Canto: oh there's all sorts of safety controls. we haven't simulated
those yet
Diva Canto: what you see here is just the beginning -- the scheduling --
making sure that the cars don't collide
Diva Canto: with each other, that is
Diva Canto: the engineers at Unimodal think this has been a super-valuable
tool for them
Bruce Voight: and also earthquake and power outtage features I assume.
Diva Canto: oh yes, lots and lots and lots of safety issue here!

Skytran2_001 Control System: The Guideway Brain
Csven Concord: Could you explain the control system a bit?
Diva Canto: safety will basically account for most of the code
Diva Canto: hmm, I'm afraid I can't go into the details of their control
Diva Canto: that's been NDA'ed
Csven Concord: So, if I were to ask if there are any levels of autonomy, you
couldn't answer - ?
Diva Canto: I can answer that.
Bruce Voight: will the controls be controlled by the driver or a master
steersman.....Like a rollercoaster?
Diva Canto: the autonomy is in each station controller
Diva Canto: the cars are relatively dumb
Csven Concord: ok
Diva Canto: I measn "passive" -- that's a better term :-)
Diva Canto: the guideway is the "brain" in a way
Diva Canto: it's also the guideway that makes the cars move
Diva Canto: that's part of their maglev technology
Diva Canto: so the staion controller sends signals to the guideway bricks
Diva Canto: if you zoom in, you'll see that the guideway is made of small
bricks
Csven Concord: Did you emulate it in SL?
Diva Canto: there's over 500 of them
Csven Concord: I mean, code-wise.
Diva Canto: yes -- everything
Diva Canto: there's a lot of "talking" between the bricks and the controller
Brandon Catteneo: So those are all scripted to align to each other?
Csven Concord: So each brick is "sensing" the train.
Diva Canto: yes. I wanted to show you the rez of the guideway, cos that's
really cool to see
Diva Canto: but this guideway down here is not responding to my commands --
my studemts must have messed it up yesterday
Diva Canto: let's go to our worlshop, shall we?
Diva Canto: it's it on the clouds.
Diva Canto: I gave most of you the landmark
Diva Canto: for the others, please pull up the map, notice a platform on the
upper left corner of this sim, and TO there
Diva Canto: or fly -- if you have a device that allows you to fly above the
clouds

Skytran2_005 To the SkyTran Workshop in the Sky
Bruce Voight: OK....The TP is too close...Have to TP somewhere else and then
to your shop.
Pebbles Hannya: It won't let me TP to the landmark.
Brandon Catteneo: I have the LM I can give it to whomever needs it
Csven Concord: fyi, @IYan, an "attractive" system has a T-shaped rail.
Magnets are under the "t" arms, and the attraction raises the vehvicle above
the top of the "T"
IYan Writer: ty csven, checked it out on wikipedia in the mean time :)
Csven Concord: Kind of a wrap-around.
Csven Concord: Ah. That'll work.
IYan Writer: but thanks :)
Csven Concord: I'd originally planned to get into maglev design after the
military.
RezTrackV29: Resetting Bricks
RezTrackV29: Resetting Virtual Points
Csven Concord: Not much in the U.S> unfortunately.
Diva Canto: ok, I made the whole thing disappear :-)
Diva Canto: Let me try to pull those other people up before I show the demo
Diva Canto: oh, try not to click on the objects!! :-)
Rissa Maidstone: / I'm sorry I got here late, this may have been covered. Is
this a project for CalTrans?
Diva Canto: this is an active workspace, you'll probably mess things up :-)
Znetlady Isbell: Hi, Rissa!
Diva Canto: no, not caltrans. This is Unimodal Inc. -- SkyTran
Brandon Catteneo: Just looking at the properties
Rissa Maidstone: Hi Znetlady :)
Brandon Catteneo: But thanks for telling me
Znetlady Isbell: I think it's what you are looking for Rissa!
Diva Canto: Anyway
Rissa Maidstone: Unimodal must be planning on "selling" this to
someone--it's a huge initiative.
Diva Canto: there's still one person down.
Rissa Maidstone: Me too Znetlady
Znetlady Isbell: Let me see if I can go help. Please go ahead Diva
Diva Canto: ok, I'll rez the track
Diva Canto: Is the machinima person here?
Diva Canto: Hi John and Rissa, aren't you guys from the Dr. Dobbs events?
John Zhaoying: Yup.
Rissa Maidstone grins.
Diva Canto: I thought I knew you
Rissa Maidstone: Part of what we do
John Zhaoying: How are you, Diva?
Diva Canto: Linda, are you here?
Pebbles Hannya: I think she went to try to find the missing person.
Diva Canto: ok, I'll wait a bit for her, cos the rezzing of the track is
really cool to see
Diva Canto: any questions?
Diva Canto: oh there she is
Znetlady Isbell: I think we have everyone.
Diva Canto: ok. zoom out everyone!

Rezzing and Riding SkyTran
Csven Concord: Do the track elements receive speed info and relay propulsive
commands to the vehicle?
Pebbles Hannya: Is there some sort of emergency button in the cars? For example, what
if someone is in one and it's already set to go somewhere and they have a
heart attack?
Diva Canto: I'll answer all of those questions in a bit. Let me create the
system
Diva Canto: look now!
Diva Canto: zoom out
IYan Writer: cool!
Diva Canto: really out
Post Wylie: neat indeed!
Diva Canto: the engineers wish they could do this in real life :-)
Rissa Maidstone chuckles.
Pebbles Hannya: Even in SL it's a neat trick!
Post Wylie: wont be too long....
Diva Canto: so, these bricks -- their size, position, rotation -- are made
according to the specs
Csven Concord: Imported track geometry data?
Diva Canto: "import" is a strong word :-)
Csven Concord: Granted.
Diva Canto: it was done manually
Diva Canto: the guideway has sections
John Zhaoying: Neat rez process.
Diva Canto: we were able to codify each section into an algorithm
John Zhaoying: Do the tracks form based on a call signal from the red
spheres?
Diva Canto: there ar ethe vehicles
Diva Canto: and some decoration
Diva Canto: now three of you can ride
Diva Canto: one at a time
Diva Canto: anyone wants to sit on the first car?
Central Station v87: clock start
Central Station v87 shouts: Station Assigned logical vp: 20
Central Station v87 shouts: Station Assigned physical vp: 20
Vehicle_1 shouts: Bogey got LVP: 20    brick calc starting pos:  <67.99619,
238.45389, 260.97198>
Diva Canto: yuo can only ride to the car in front
Diva Canto: you have to wait
Vehicle_1 shouts: starting pos: <65.85220, 238.43889, 260.97198>
Diva Canto: off he goes!
Diva Canto: second person?
Brandon Catteneo: lol
IYan Writer: let's see if he comes back safely first ;)
Brandon Catteneo: I was unsuccessful at that
Diva Canto: lol
Rissa Maidstone: laugh!
Diva Canto: just sit on the first car
Znetlady Isbell: anyone?
Diva Canto: I can send it off empty too
Central Station v87 shouts: Station Assigned logical vp: 4
Central Station v87 shouts: Station Assigned physical vp: 4
Vehicle_1 shouts: Bogey got LVP: 4    brick calc starting pos:  <67.99599,
238.45399, 260.97198>
Vehicle_1 shouts: Be Patient, bogey is waiting to start
Vehicle_1 shouts: starting pos: <65.85200, 238.43900, 260.97198>
John Zhaoying shouts: Hey! I can see my house from here!
Diva Canto: you can't sit on the car unless it's in the front of the line
Znetlady Isbell: lol
Rissa Maidstone: laugh!
Pebbles Hannya: In RL will there be one single route, or will cars branch off to go
different places?
Brandon Catteneo: maybe its my AO
Central Station v87 shouts: Station Assigned logical vp: 16
Central Station v87 shouts: Station Assigned physical vp: 16
Vehicle_1 shouts: Bogey got LVP: 16    brick calc starting pos:  <67.99599,
238.45399, 260.97198>
Vehicle_1 shouts: Be Patient, bogey is waiting to start
Diva Canto: in real life there are two phases for this project
Vehicle_1 shouts: starting pos: <65.85200, 238.43900, 260.97198>
Rissa Maidstone: The red and black balls are acting as a traffic
control/signal system?
Diva Canto: Rissa: yes. it's a visualization of our control system
Rissa Maidstone: Great.
Diva Canto: so they want to build a prototype first
Rissa Maidstone: You work for Unimodal Diva?
Znetlady Isbell: No, Rissa UCI
Diva Canto: the first prototypes will be exactly like this
Rissa Maidstone: Ok
QueueManager v10 shouts: vehicles_id:
QueueManager v10 shouts: curVehiclesInQueue: 0
QueueManager v10 shouts: last in queue vehicle id: 0
Znetlady Isbell: Professor Crista Lopes
Diva Canto: one single loop, one single statin
Diva Canto: but the idea is that there will be branches and lots of stations
Diva Canto: that's where the fun starts, fromthe control perspective
Central Station v87 shouts: Station freeing logical vp: 20
Rissa Maidstone: What is the advantage/cost compared to existing light rail?
Diva Canto: welcome back John
John Zhaoying: Wow, neat.
John Zhaoying: I hadn't realized I'd been unseated.
QueueManager v10 shouts: vehicles_id: 0
QueueManager v10 shouts: curVehiclesInQueue: 1
QueueManager v10 shouts: last in queue vehicle id: 0
Csven Concord: Frictionless
Diva Canto: you'll have to ask that to the Unimodal people, and people who
are into PRT. But from what OI understand
Pebbles Hannya: So the person would stay in a single car for their whole journey rather
than having to change to a different track at a station like on a subway?
Rissa Maidstone chuckles at John.
Diva Canto: yes -- this is a point-to-point system
Diva Canto: no need to go in bluks of people
Brander Heron: ETA for a working prototype?
Central Station v87 shouts: Station freeing logical vp: 4
Diva Canto: theoretically this is a lot more efficiently
Brandon Catteneo: This must've been dirt cheap for them.
IYan Writer: very cool!
QueueManager v10 shouts: vehicles_id: 0, 2
QueueManager v10 shouts: curVehiclesInQueue: 2
QueueManager v10 shouts: last in queue vehicle id: 2
Diva Canto: ETA: according to Unimodal, 2 years
John Zhaoying: Is there something about the track construction or other
details that doesn't make point-to-point incredibly wasteful of resources?
IYan Writer: /ao on
Diva Canto: I guess it's their maglev technology
Rissa Maidstone: Frictionless--smoother ride, lower maintenance costs, lower
energy usage?
Diva Canto: they say they can do it relatively cheap
Central Station v87 shouts: Station freeing logical vp: 16
John Zhaoying: Well, that's the engine. But you can do maglev for 'subways'
too. I'm talking about the logic of providing a capsule per person, vs. a
capsule for many people.
Csven Concord: I'd expect maintenance to be higher initially; new tech is
usually full of surprises.
Diva Canto: to give you some context -- I'm not a magle or PRT expert. I
think it would be great if we could hav ethe Unimodal people here too, so
they could answer those questions better than me
Brandon Catteneo: I mean this mock-up, doing it in SL, must've saved them a
good deal of money.

Design Problems Identified Through Simulation
John Zhaoying: Absolutely. Plus, with more moving parts, you have way more
points of failure.
Csven Concord: Tho the Japanese and Germans have been working on it for
quite a while now.
Diva Canto: yes that was the point of the simulation
Diva Canto: they were able to detect some design problems
Rissa Maidstone: Could you give an example?
John Zhaoying: i.e., the intelligence in each car, here, is equivalent to
the intelligence required to drive a whole subway train. So you have a point
of failure per person.
Diva Canto: and we're able to show this to a wide audience -- press, VCs,
potential partners
Csven Concord: Diva, are you moving this to Havok 4 anytime soon?
John Zhaoying: Whereas on a subway train, you take extra processors and
cheaply provide redundancy to your limited points of failure.
Diva Canto: no, not anytime soon. I want to focus on the high-level control
first
Diva Canto: physics is another whole thing
Diva Canto: there's another group
Diva Canto: in another UC campus that may do that part
Rissa Maidstone: Are they planning on carrying more than 1 person per "car"?
Diva Canto: I think it's a 2-people car
Rissa Maidstone: And back to design flaws, can you be more specific on
how/what was discovered?
IYan Writer: if you want to go "backwards", do you have to traverse almost
whole of the track? ie, is it one-way?
Diva Canto: @rissa, let me answer that
Rissa Maidstone grins.
Diva Canto: first, we found problems with their calculations of the
positions and rotations of the bricks
Diva Canto: so they fixed that
John Zhaoying: iYan -- yeah, that's interesting. A system without
T-junctions would compel a lot of backtracking. But can you do a T-junction
in maglev?
Diva Canto: then we found a serious design problem with the station
Diva Canto: on their first design, they had the upper track right on top of
the lower track at the station/
Diva Canto: in their concept drawings it looked good. let me get you a
picture
Rissa Maidstone: Great and this is next queston since I already typed it :)
Interesting--and this was all brought in from AutoCadd? or how was the
conversion to SL performed?
John Zhaoying: So you guys came in and fixed an SL design-in-progress, then?
Diva Canto: but when we made it here and looked at it in this immersive
manner, it didn't look so good
Diva Canto: it looked quite unsafe to me
Diva Canto: so I told them, brought them here, and they agreed that it was a
bad idea
IYan Writer: RL design, john
Rissa Maidstone: Makes a big difference to be able to "see" the conceptual
design.
Diva Canto: they went back to the drawing table and produced this other
layout
Diva Canto: where the station if horizontally offset
Csven Concord: What tools *are* they using?
Diva Canto: there was yet another design problem
Diva Canto: when they rode the car and used the mouselook view
Diva Canto: they realized that they had to be very carefull with the roof of
the car
Diva Canto: it must cover the sight of the track above
Diva Canto: because people prone to eppileptic attacks may have one :-)
Rissa Maidstone: Are you doing noise simulaton too?
John Zhaoying: Because they're seeing a rapidly-flickering pattern?
Rissa Maidstone: That's got to be part of the concern with this type of
infrastructure.
Diva Canto: no, no noise simulation
Diva Canto: @john - yes
John Zhaoying: Maglev is very quiet
Diva Canto: here: http://www.unimodal.com/
John Zhaoying: It's levitative, so no friction to produce noise.
Diva Canto: that's how their original concept was
Rissa Maidstone: I'm sure, but it's likely it went through some kind of
"hush house" or noise simulation in order to become very quiet.
Diva Canto: they changed it to pull the station out
John Zhaoying: No, it's just that when there's no contact between any
physical component, there's no noise.
Csven Concord: There are no "touching" elements.
Diva Canto: right. you know what? maybe Linda can invite the SkyTran people
here one day
Diva Canto: PRT is really interesting in itself
Diva Canto: and their technology too, obviously
Rissa Maidstone: Yes, and I'd love to talk to them if they come in.
John Zhaoying: Your worry in systems like this is EMF. The Gauss on maglev
magnets is huge, and you have all sorts of power going to maintain flux.
Rissa Maidstone: Agreed
Diva Canto: yeah, there are all kinds of problems. They think they have good
solutions for them
John Zhaoying: Component hum might be - almost certainly is - an issue if
there's anything conductive in the tracks besides the magnet coilbars.
Diva Canto: anyway, we're focusing here on the logic control and failures at
that leve;
Diva Canto: this has been quite useful for everyone
Rissa Maidstone: I'm only asking these questions because it's interesting to
see how a project like this is incepted here and how far you can take it to
simulate
John Zhaoying: So what's the logic architecture, Diva?
Pebbles Hannya: Speaking of that, will you do the next stage of simulation here too --
where different people want to go different places?
John Zhaoying: All asynchronous state machines talking to each other?
Diva Canto: the part that controls the scheduling of the cars and their
speed at any point of the track
Csven Concord: You could simulate the noise. Each brick could trigger a
sound event as it was propelling the vehicle.
John Zhaoying: Is it controlled deterministically from toplevel?
Diva Canto: I'm afraid I can't go into details, I'm NDA-ed on that
Rissa Maidstone: Understood :)
John Zhaoying: Or are the cars smart enough to figure out the world on their
own?
Diva Canto: no the cars are relatively passive in this system
Diva Canto: the stations are the brains
Diva Canto: the stations "talk" to the guideway bricks
John Zhaoying: Oh, interesting.
Diva Canto: and the bricks are the ones that make the cars move, slow down,
speed up, etc
John Zhaoying: So it's like routers talking to each other about
packets-in-transit on an out-of-band connection. MPLS for concrete and
steel.
Diva Canto: "routers" is a great keyword!
Diva Canto: this is, in fact, a physical object network
Diva Canto: not unlike the internet
Central Station v87: clock pause
Diva Canto: but, of course, we can't "drop" packets here :-)
Farley Scarborough smiles
John Zhaoying: No ... that would be bad. (grin)
Rissa Maidstone chuckles.
John Zhaoying: But you can _stop_ packets here.
Diva Canto: yes, indeed
John Zhaoying: the lines are the input buffers.
Diva Canto: so there are similarities and differences
John Zhaoying: So in that sense, you can produce 100% QoS on all
connections.
Diva Canto: the model of the internet is a good one to look at, but there
are differences that cannot be ignord
John Zhaoying: In terms of packet retention. Not delivery.
Diva Canto: yes - retention must be 100% :-)
Pebbles Hannya: Unfortunately I need to go, but this has been really interesting.
Thanks Diva, and you too Z.
John Zhaoying: It's really more like an MPLS network. Where you have a fixed
channel architecture.
Austen Scanlan accepted your inventory offer.
Diva Canto: let me know if you have more questions about this, Feel free to email me or call me
Diva Canto: lopes@ics.uci.edu
Diva Canto: http://www.ics.uci.edu/~lopes

Introducing SLBrowser
Diva Canto: I have another cool project to talk about, but I'm not sure we have time?
Farley Scarborough is all ears
Znetlady Isbell: Please go ahead = SLBowser?
Diva Canto: yes, it's a search engine
Post Wylie: shoot, Luke, your faded....
Diva Canto: http://slbrowser.com
Csven Concord: Out of curiousity, why SL instead of... for example... a game engine (where the physics would allow lower level investigation)?
Diva Canto: @Csven
Diva Canto: that was because I wanted to find out if SL could be used for these kinds of things
Diva Canto: the immersion factor is a great thing to have
Csven Concord: Makes sense.
Diva Canto: so I wanted to find the limits of a tool like SL
Diva Canto: there are limits, of course, and not all modeling should be done here
Diva Canto: anyway, sens more questions by email. let me talk a bit about my bots :-)
Diva Canto: slbrowser is a search engine like google
Diva Canto: it works like this: we have 14 bots that crawl the grid twice a week
Diva Canto: right now they look like snowmen :-)
Diva Canto: they go around looking for objects on sale
Diva Canto: and we store that information on a server outside.
Diva Canto: We then index it and serve search.
Diva Canto: the indexing has some notion of relevance
Diva Canto: we use an relevance method that is quite unique
Diva Canto: since the bots can see who created the objects inworld, we then compute the statistics of who are the main builders of SL
Diva Canto: there's about 50,000 people who have built SL, essentially
Znetlady Isbell: ah - the 1% rule.
Diva Canto: :-)
Diva Canto: so then we crawl Linden Lab's web pages and scrape the Top Picks of thode 50,000 people
Diva Canto: then we use that to boost those places and their products
Diva Canto: so it's a recommendation-based relevance, where we choose the recommenders very carefully
John Zhaoying: There's a level, though ...
John Zhaoying: ... at which, at first blush, you'd think corporations in SL would _fear_ that.
Znetlady Ibell: lol
John Zhaoying: That's a hard system to game, right?
Csven Concord: And you haven't had the kind of *polite* feedback which other search engines received?
Diva Canto: yes, very hard
Diva Canto: hard to game
Diva Canto: oh...
Diva Canto: actually, the amount of complaints has been really really low
John Zhaoying: But in another sense, they shouldn't. Because (I guess) the search would inevitably be weighted heavily to the picks of the most prolific builders, all of whom are metaverse developers, mostly in the employ (direct or indirect) of corporations.
Diva Canto: some people have contacted me, sometimes very annoyed. I simply do whatever they want
Diva Canto: if they want me to delist their products, I do that in a couple of hours
Diva Canto: so, it has been a relatively smooth ride
Znetlady Isbell: so, basically though it is weighted against a newcomer or less frequent builder?
Brander Heron: What's the rationale for a delist?
Diva Canto: yes
Diva Canto: only if people ask to be delisted
Brander Heron: What reason do they provide, I mean?
Diva Canto: oh, they have all sorts of fears
Csven Concord: What about the freebies? They're sometimes everywhere.
Rissa Maidstone: Diva, Znetlady, thank you, this has been great. Must go get ready for our noon event with the Sci-Fi Writer coming in.
Diva Canto: some people think that our bots are copybots
Diva Canto: other have fears about other people stealing their texture
Csven Concord: (which they might have stolen)
Znetlady Isbell: lol
Brander Heron: Indeed.
Znetlady Isbell: Where can we get the HUD?
Znetlady Isbell: Is it all over SL?
Diva Canto: oh, there's a HUD-giver downstairs near the other guideway
Diva Canto: but you can also use it on a web browser AND...
Diva Canto: you can hook it up to the search window in the SL viewer!
Diva Canto: Here, if you;re interested: http://metaverseinik.com/OpenSearch
Diva Canto: it's really great to be able to use 2 search engines in world
Brandon Catteneo: Link didn't work
Diva Canto: oh sorry
Diva Canto: http://metaverseink.com/OpenSearch
Brandon Catteneo: OK, got it ty :)
Znetlady Isbell: Has LL had any input on the SE?
Diva Canto: well....
Diva Canto: yes and no
Diva Canto: they know about it very well
Diva Canto: but officially they ignore it, because they don't really know what to do of it :-)
Znetlady Isbell: :-)
Diva Canto: we don't make waves eithers
Brandon Catteneo: I think they are realistic about this platform becoming more and more open
Diva Canto: so far, we've been focusing on figuring out how to do google-like search in virtual worlds
Csven Concord: How will you deal with Hetgrid?
Diva Canto: our search technology will scale to OpenSims
Znetlady Isbell: It does not search groups - only locations and objects, right?
Diva Canto: right -- we stay away from Linden Lab's person-related DBs
Znetlady Isbell: of course..
Brandon Catteneo: Is it able to crawl 100% of the Grid?
Diva Canto: it doesn't go into protected sims
Brandon Catteneo: (other than closed sims)
Diva Canto: but other than that, the bots go everywhere
Diva Canto: about 13,000
Diva Canto: bots are really fun
Brandon Catteneo: I mean, has it been successful in doing so wiht lag and all?
Diva Canto: yep
Brandon Catteneo: Cool
Diva Canto: I mean, there are failures here and there
Diva Canto: but overall, it collects most of the information
Diva Canto: it's not 100% deterministic, but it works relaly well
Znetlady Isbell: We should probably wrap up.
Diva Canto: yep -- I need to go to a class
Znetlady Isbell: Thanks so much, Diva!
Brandon Catteneo: The reason I ask is that more lag may cause lower results, so some vendors would be disadvantaged unless they get their stuff out of laggy sims
Diva Canto: thank you for inviting me!
Znetlady Isbell: This has been fascinating.
iAlja Writer: thanks Diva, very informative!
Brandon Catteneo: OK, Diva, thanks a lot
Butch Dae: Thanks.
IYan Writer: this was very interesting, thank you Diva
Znetlady Isbell: I will follow up with Unimodal and perhaps we can have them come into SL a well.
Diva Canto: thank you all. Feel free to contact me
Csven Concord: Enjoyed this. Thanks. Appreciate your time, Diva.
Farley Scarborough: Yes, thanks so much.
Post Wylie: Thanks, Diva.....well done!
Znetlady: Thanks, everyone.
Diva Canto: bye all!

February 5, 2008

Revisiting the Media's Second Life Hype Cycle

Gartner_hype_cycle Now that 2007 has passed, we may be stepping into the “slope of enlightenment” on the Gartner Hype Cycle as far as Second Life – indeed virtual worlds – is concerned. 

As we entered Q3 of last year, the media launched into their predictable backlash against Second Life after they had wrung their fun out of hyping it. But as we turn our calendars into 2008, it seems the self-replicating media echoes of the much-touted “marketing failures” is losing its attraction.  Even the silly references in massive media reports to all things provocateur are fairly limited these days. 

Of course, it helps that the activity in and around virtual worlds as an “industry” is accelerating ever more rapidly.  In addition, enterprise experimentation with them has reached a point where some of those high-profile, cutting edge enterprises are now going more public with their otherwise quiet initiatives.  And, the technological commitments by the likes of IBM, Sun, Cisco and other large technology, entertainment and media companies fuels the “let’s get serious” attitude that is almost palatable now. 

In just the past week, I’ve found several rather sensible media stories in my news reader that hopefully reflect a coming media era of more widespread knowledge and discussion of the applications of virtual worlds.  There is plenty of deep discussion going on in sectors other than the press, but let’s face it, mainstream perceptions are [still] largely influenced by mainstream media.  So, here’s a sampling in case you’d like to peruse:

Virtual World Workforce, Part 1: Promising the World
Virtual World Workforce Part 2: Real-Life Pitfalls

By the way, TechNews World has a very nice ongoing series on virtual worlds of which these two articles above are a part.   

Businesses look to online world Second Life to create virtual enterprise.

Asperger’s Therapy Hit Second Life

Pixelanthropy: Charities tap into Second Life

NASA investigates virtual space

On a related note,  Shel Holtz in the Hobson and Holtz For Immediate Release podcast interviewed Forrester’s Erica Driver, Principal Analyst and co-author of the recently released Forrester report, Getting Real Work Done In Virtual Worlds.  Nothing new and pretty fundamental for those of you already familiar with virtual worlds, but the interview provides a nice overview of what Forrester’s report covers relative to “real work” being done in immersive 3D spaces.  You can listen to the 30-minute podcast here.

Image via Wikipedia

January 21, 2008

Kiva’s New SL Office, Microlending and Reputation

Logoleafy3_2 Kiva is celebrating the opening of new offices in Second Life on Saturday, Jan. 5th.  Join in at 10:30 a.m. to 12:00 p.m. SLT, get a Kiva  wristband – and don’t forget to pick up a Kiva certificate or two.  You can turn “Lindens into Loans” with them.

Kiva is perhaps the most widely known micro lending site, and happily it is getting more and more mainstream attention (when its Oprah’d its “real”).  Kiva is just one disruptive force within the current financial world.

Kiva_lindenloans_001 If you are not familiar with Kiva, the organization acts as a “middleman” allowing you and me to make interest-free micro-loans  - as little as $25 - to individual entrepreneurs in a developing economy.  Loans are aggregated among several lenders to supply a borrower with the funds amount the entrepreneur is requesting for financing their business.  When your loan is repaid to you, you may re-loan or withdraw your money.  World wide micro lending has a 98% repayment rate.

Kiva has been operating in SL for quite a while, but the announcement of its new offices brings me back to a subject I’ve discussed here before – identity versus reputation.

Christmas night, (in my part of the world) the BBC’s Peter Day interviewed representatives from several micro finance institutions.  I'm pretty sure it was the gentleman from Fair Finance (it may have been Grameen Bank - the radio broadcast is no longer available for me to verify and I was oh-so-drowsy), who said something profound by virtuality (and conventional finance) standards...

micro lending allows people who have essentially no identity to gain the benefits of loans through reputation.

Micro lenders typically make loans to individuals with no collateral – only by way of reputation.  In some cases a close group surrounding the individual will jointly be accountable.  Grameen Bank looks at the individual’s potential – by way of the “social collateral” of reputation.  Kiva’s repayment philosophy rests on the indivdual’s desire to maintain his/her reputation, believing Kiva mirrors the village and that an individual will work very hard not to sour one’s reputation in either the village or online.

We’re already seeing companies using Google searches, MySpace, Bebo, LinkIn, Facebook and other “virtual reputation” devices to assess (or find) an employee candidate.  If you’ve been in Second Life or other virtual worlds for even just a short time, the first thing you do is look at a person’s virtual profile – and maybe their groups – to get a sense of “who” you are talking to or standing next to (one wish for 2008 – LL strengths reputation systems in SL).

We’re sharing more and more of ourselves in virtual spaces like these – far more than we may share on our loan application, that’s for sure.  Is it really such a stretch that reputation becomes at least as important as a credit score – or that eventually credit scorers find a way to “quantify” our social graph?    Is it such a stretch as we “live” more in "virtual" places that who we are actually hangs on reputation and a bit less on “identity?”

Now, I don’t see conventional lenders dumping their business models any time soon, but disruption is the place to peak into the future.  Go take a look - in Kiva’s new offices

Hat tip to Fleep.

January 1, 2008

Virtual/RealWorld Custom Manufacturing Project: Double Happiness Jeans

It took me some digging to put all the pieces together, but this is just too fascinating not to have made the effort. 

Without a doubt Second Life is helping companies innovate products and processes - even though 2007 mainstream media was seemingly all about SL marketing efforts.  Often such innovation is being done inside organizations that are quietly tapping the collaborative, cost-saving virtuality of it all.    But Double Happiness Jeans is a public and shining example of the innovation potential of Second Life.  This is product innovation, design innovation, process innovation, business model innovation - and perhaps much more lying just below the surface.

Dhj_bannerJeans_2 Double Happiness Jeans are real world custom-made jeans that are "manufactured" virtually – and then delivered to your local Kinkos or Double Happiness Jeans express store location. The jeans are the product of the  Invisible Threads, project that explores telematic manufacturing through Second Life. 

Hjassembly_4 The project is virtually replicating a RL assembly-line manufacturing facility, with ten manufacturing stations each correlating to a specification of the custom jean order.  The physical “just in time” inventory system allows customers to place an order for one of several styles of jeans with a live factory representative at a terminal.   The process then enters Second Life. 

Jeanshj_2 Customers can watch their jeans being created in real time in the virtual factory via projection screens.  At the end of the manufacturing process the jeans are output on Tyvek material to a large-format printer in physical space.  With simple assembly the jeans are ready to wear. The manufacturing process takes about 20 minutes. 

Double Happiness Jeans is employing an “indentured servitude” model for its SL workers.  Workers will be given land (and Lindens) in exchange for their factory service over three months’ time, emphasizing the relationship of the exchange of real world dollars for virtual assets. 

From the Invisible Threads web page:

Doublehappiness_002_2 "At the start of each workday, workers will need to clock-in. The worker will then be assigned to a specific department and workstation and given a specialized task to perform. Just as in a real life factory, workers will be monitored by a department supervisor and be held accountable for their speed and efficiency and any production errors. The erratic flow of supply and demand and extenuating circumstances such as equipment failures and irrational dispositions may result in docked pay, layoffs and overtime."

Doublehappiness_004_2 Project collaborators and Double Happiness Jeans co-owners, Dr. Stephanie Rothenberg and Jeffrey Crouse of Eyebeam also hope to shed light on the politics of outsourced labor and the role of “play” in cultural production, according to Adam Elenbass over at Reality Sandwich.

The project will have a special debut at the Sundance Film Festival in the New Frontier Theater on Main Street in Park City, Utah January 17 – 27.  On-site sales staff in Park City will help you customize your jeans, or you may order your jeans on the web site through February 2008.

Double Happiness is currently hiring and training SL factory workers.  Check out their promotional video.

Eyebeam is supporting the project on their Second Life Island, and the profits from the project will be used to maintain the project and pay factory workers.

Double Happiness Jeans is located in SL here: secondlife://Eyebeam%20Island/204/43/27.

Questions come to mind

Doublehappiness_006 How might this disrupt the clothing manufacturing industry?

How might this open up unseen revenue opportunities for Kinkos?

What new businesses might develop to “receive” in the physical world that which was “manufactured” in virtual space?

Might this potentially impact equipment manufacturers in the future?

Edward Castronova’s book Exodus into the Virtual World dicusses the possible impacts on the economy when segments of the population are spending time and energy producing in virtual economies rather than real ones.  How might such virtual telematic workers impact economies, labor, laws, society?

Doublehappiness_003 Are you at least considering how practical virtuality might impact your business?

Is SL really just some cartoon interface?



December 31, 2007

Colgate Smile Power Un-Fixed

Colgate_001 Colgate launched the Second Life version of their Smile Power campaign last Friday.  For seven days and encompassing 500 avatar-hours, brightly Colgate T-attired BuzzAgents will be roaming Second Life handing out smile animations and a list of ten places in SL that will make you smile. Should they not encounter a Colgate gifter-agent, avatars can snare these items at the Smile Center vending machines on This Second Island.  This Second Marketing, the agency behind the promotion, has hired people to interact with island visitors.

The theme behind the campaign:  sharing a Colgate smile.

Colgateweb The SL promotion is an element of Colgate's Smile Sweepstakes in which they are giving away $100 American Express gift cards each week for sharing smile photos on their campaign web page.  They've enabled photo sharing, slideshow sharing and photo tagging there.

Aleister Kronos
who writes an excellent SL travelogue and critique was frothing a bit over his recent visit to the SL Colgate smile vending area and suggested Colgate damaged their brand and should rethink their SL presence.  I couldn’t disagree more.

Colgate takes the absolutely correct approach – they went un-fixed.

A couple of relevant notes:

  • Second Life is a social network
  • Social media is sharable
  • Social media is un-fixed (distributed)
  • The “avatar” within social media is the channel

Kronos’ comments points to an interesting social media conundrum:  “network” versus “place.”

In subsequent posts Aleister published his email exchange with Joni West, President of This Second Marketing as to the intention of the campaign.  She points out the tendency to focus on “place.”

"No matter how much we say it is about a live promotion, people tend to focus on the build because to date, that has been what marketing efforts in SL have consisted of."   

If we looked at this campaign through the Facebook lens, it would not look “out of place” -  it would look like this:  Colgate creates Smile Power widget.  Widget is added to the Applications list (a tiny “place” in FB).  People who find it fun/useful spread widget by distributing it via Facebook friends. Everyone is smiling. (BTW, Colgate Smile does have a Facebook group.)

Yet, as Aleister’s post illustrates, Colgate was judged on the “place” in SL – because SL has a unique “presence” characteristic that in our minds mirrors RL while Facebook doesn’t have that legacy. In some ways, FB is more virtual than SL.

Colgate's is definitely not the only "un-fixed" campaign in SL. Many more companies are using limited time or shared presence strategies.  Much has changed this year in the way brands are thinking about marketing efforts in SL.  They increasingly are beginning to see it functioning like the distributed social network it is – thanks to the frequent and vocal critiques of its residents.   

Colgate could have significantly improved the way it communicated its SL initiative, - and it could have easily oriented SL visitors by visibly tying in its web site - but its distributed approach is on target.

The avatar is the most valuable terrain online – 3D or 2D. But networks are also a “place,” and brands need to balance both channel and place in their strategies.

Colgate's SL smile vending machines are here.

December 26, 2007

Roo Reynolds' Enterprise 3D Presentation

IBM Metaverse Evangelist, Roo Reyonlds, has posted his excellent presentation, Enterprise 3D: Living and Working in Virtual Worlds, delivered this week at Online Information 2007 in London.

Roo discusses the internal virtual world IBM is building for its eventual use by 300,000 employees in the context of the importance of social networking in the enterprise.

Favorite concept:  WoW (and virtual worlds) is the new golf, with structured rules, funny clothes, and almost entirely for socializing and conducting and brokering business.

His remarks harken back to my previous post... here is a snapshot of Roo’s desktop (from his presentation) that beautifully illustrates my point about distributed virtuality: 

Roosdesktop_2


Case in point:  The "avatar" is the most valuable asset in the cosmos.


















December 8, 2007

Gartner Sees Virtual Worlds As A Growing Shopping Experience

Brandme Yesterday Gartner Finland released their predictions to retailers about emerging shopping habits and venues.  These are actually not so much predictions as a “heads-up display” of what is already happening.

By 2010, says Gartner, 20% of global Tier 1 retailers will have some kind of marketing presence in virtual worlds and online games.  This isn’t surprising considering Gartner’s 2007 Emerging Trends report from their April Symposium predicted 80% of active Internet users and Fortune 500 enterprises will have virtual world presences by 2011.  And, with virtual worlds on track with Moore’s law of doubling every 24 months, it is no big stretch of the imagination that retailers are riding the wave.

Networks are a Channel and a Place

No matter what lens you look through, 2007 saw an enormous embrace by organizations of “virtuality,” from social networks to Second Life.  The various different types of virtuality (2D and 3D) which organizations are trying to get their heads around are simply mashing up into an information and social space.  Soon we won’t be making distinctions among the technologies used to facilitate these spaces. 

And shopping certainly isn’t waiting around.

Brookstone launched their Kinset store for this year's holiday shopping season.

Social shopping networks like Kaboodle, ThisNext and Stylehive were built as ‘visual’ social sites, socially bookmarking through images rather than text.  Stylehive is now offering “Nectar Hives” allowing  retailers to "snap in" social shopping communities around their brands.

H&M set up shop in SimCity (video link), and have launched their initiative at My Virtual Model, also distributing it to Facebook.

Of course, Sears and Circuit City are experimenting with virtual-to-real retail via IBM in Second Life; and in-game advertising and product placement is old news.

Gartner encourages retailers to expand their definition of customer touchpoints to online games and virtual worlds – and cites the mobile shopping web as a big growth opportunity, as well.

The important point in all this is this:   it is not about the virtual “place.”  Like everything else today, the shopping opportunity lies with the avatar

See Gartner’s press release here.

See Kinset’s 3D shoppping videos here.

December 8, 2007

Steelcase Panel of Design and Marketing Team in SL Today

Steelcase_001 Kelly Emms sends word that today at 2:00 p.m. SLT a nine panel team from Steelcase Design and Marketing will be holding a Q&A.  The theme is marketing in Second Life.  You are invited to attend!

Steelcase is sponsoring a virtual furniture and office design showcase through December 15th, and the  two-week long event is culmination of the Steelcase design competition held this summer.  The panel discussion  today is an opportunity for the SL designers to meet avatar to avatar with the Steelcase team . So, check out the virtual office designs while you are at it - and chat with these talented people in the meetup afterwards.

Event is being held in Silicon City, and produced by V3 Group.

December 5, 2007

Communitelligence Executing Social Media Conference

I'm heading out to Atlanta today to speak at the Fall Executing Social Media conference.  Paull Young of Converseon and I will be taking attendees of our session on a bit of a Second Life corporate expedition.  I'm looking forward to getting new insights on Converseon's Second Chance Trees initiative which tied planting of RL trees with the purchase of virtual trees.  The initiative was recognized as one of the 50 finalists in the American Express Members Project.

While I get the opportunity to speak quite often, I don't get to focus solely on Second Life strategies in presentations as often as I'd like, so this will be a fun one for me.  I hope to be meeting some of you there and hear your perspectives face-to-face.

As the environment - and the conversations - surrounding SL have been changing this year, I've been thinking and re-thinking why Second Life galvanizes such heated debate for marketers, business communicators and business innovators.  It is because Second Life matters - regardless of which side of the debate you are on - it matters in some systemic and mysterious ways.  It signifies or embodies something important, something fundamental.  If it didn't there wouldn't be so much passion surrounding it from either side.  I'll be writing more about this.

In the meantime, Gwyneth Llewelyn  eloquently  (as usual!)  writes about why Second Life stands apart, and provides some salient signals.  But her most important point - one that speaks to that mysterious, systemic magic (and one that is most troublesome for branders) - is made as she contrasts other virtual worlds/spaces with SL:

"...their vision is closed — their ideal metaverse is one that has been thought out in advance and rolled out for their users, providing them the kind of experience that they think is best for you.

"LL’s still clueless about what makes Second Life special. They’re not writing things on stone. In fact, they’re mostly hacking away at things, and in spite of being very stubborn on several areas, it’s not less true that they’ve allowed people — their residents — to change completely the way Second Life is used for.

"...In fact, while the technology of several other competitors might look awesome to us poor stressed-out SL residents with our insane lag and low frame rates, the difference is really that we’re not talking about technology at all. We’re talking about what a “metaverse” is for us — beyond technology."

This may be way too subtle if you are focused on looking for the tactic-magic - but this is the essence of why all social media is changing the way we do business.  I boil it down in the title of different presentation I've been invited to give many times this year:  "It's Sociology, Not Technology."

Gwen's post is long but well worth the read if you are the least bit interested in SL. Print it out and take it with you on the commute.  Put it on your blogosphere "to read" list.  It is a link I'll be recommending in my upcoming presentation.

November 13, 2007

   

Cisco Holding European Career Fair for IT Candidates

Cisco Systems is holding the career meet-up tomorrow, Tuesday, November 6 at 9:00 - 11:00 a.m SLT (PST). 

The emphasis is on connecting Cisco's European channel partners with IT candidates in Second Life.  These include  Dimension Data, NetDesign, Alliant Technologies, Affinity, Voice Tech, Touchbase, Telindus, and BBNED.

Randy Sisk over at Cisco's Virtual World blog is looking forward to the unconventional nature of this career fair asking questions like:

With the richness of customized content available in virtual environments, what is considered proper dress or attire? How will employers respond to candidates who may express themselves with a non-human form avatar? Will the Sci-Fi looking android appeal to a possible employer’s desire to hire employees who think creatively and outside the box, or will there be an expectation from some employers that candidates should dress “traditional”? Or how about expressing group affiliation with something like a furry avatar? On the technical side, how well will chat and voice chat work, and how many of the attendees will be able to leverage SL voice?

These are not trival questions for either the recuiting organizations or for candidates, as our virtual and real worlds collide more and more.  Does this mean recruiting officers in organizations need special training?; does it mean candidates must conform to real life standards of "dress;"  and what about that profile?  It certainly may reveal some things we wouldn't necessarily include on our resume - or even think about being there.  Should candidates create a "professional" alt? But then does that undermine the "outside the box/creativity" the organization is actually looking for.

I know of some companies that are using these very questions - and avatar behaviors and dress - to bring awareness to recruiters about RL biases in the hiring process.  One thing recruiting in SL does is perhaps to make companies really think about what characteristics they are looking for and just maybe realizing they need to put away some long-held beliefs that may be counter-productive to hiring the right candidates.

If you'd like to learn more about opportunities with Cisco's channel partners, register for the event here.

The event is being held at:  Cisco Systems Island slurl: http://slurl.com/secondlife/cisco%20systems%203/120/154/22/.

November 5, 2006

Playing Catch-Up: Business News Briefs

Manchester Evening Star has a nice follow up article on the launch of virtual Manchester, UK last February.  According to the story the Manchester International Conference Center has plans to offer virtual exhibit space to compliment exhibitors' RL installations.  In addition, the UK consortium behind the Second Life Manchester initiative is in talks with RL property developers to showcase apartments in SL so RL buyers can take a tour of their new homes before being built. 

Government agencies and developers are no strangers to joint ventures in RL, but I don't think there is another such initiative between two such entities that extends into the virtual world.  The consortium who brought Manchester to SL is made up of Manchester Digital Development Agency, the Urbis Museum and consultants, Clicks and Links.

----
Recruitment
Business & Decision,  a France-based international consulting and systems integration company, is launching a recruitment campaign in Second Life.  They hope to connect with and recruit IT professionals across France.  According to their announcement:

"When connected on the site http://recrutement-secondlife.businessdecision.fr the candidates schedule a meeting with the recruitment team and access detailed information on the various positions offered by Business & Decision. After registering and creating an individual avatar, candidates are then able to connect to Second Life, attend their appointment, and discover the world of Business & Decision.

3 candidate meeting sessions:

Monday 5 November, 18h - 20h
Tuesday 6 October, 12h - 14h
Tuesday 6 October, 18h - 20h"

...
The state of Missouri's Department of Elementary and Secondary Education (US) has launched an SL presence aimed at expanding its IT recruiting efforts.  They say it was the demographics of SL that attracted them, and they will be experimenting with a worldwide job fair in SL in the coming months.  They are on Eduisland at EDUISLAND 3 (137,95,23).

...
Kelly Services launched their phase II Second Life presence on Friday with in-world festivities.  Kelly will be offering public seminars, conferences, job fairs, interviewing, job scenarios and general job-placement related activities.  Although Kelly initially launched in SL earlier this year, their in world services are not unique to Kelly alone.  Kelly joins numerous individual corporate recruitment efforts and TMP Worldwide has been a leader in 3rd party recrutiment services and activities in SL.

...
Wipro Technologies (India) plans recruitment via their soon-to-be-launched Innovation Isle.  The firm has also set up an Offshore Development Center (ODC) model campus with a client engagement centre, learning centre, 3 floor ODC set-up with cubicles, security desk at the campus entrance gate, amphitheatre, press announcements hall, basketball and volleyball courts, admin, data centre and library. It will be regularly staffed by Wipro’s own avatars.

“Our upcoming Innovation Isle will showcase Wipro’s innovation initiatives to our stakeholders and how they deliver increased flexibility and predictability, lower cost and faster time to market for our customers,” said Jessie Paul, Chief Marketing Officer, Wipro Technologies, in a release.  This will also be a virtual forum for customers, partners, and other like minded people to collaborate with Wipro in the area of co-innovation and business transformation.” 

--  via Business Line, Sify Walletwatch

----
TV Beams Into and Out of SL
If you missed the press or the show, The Office ran an episode on NBC this week featuring a plot line around Second Life.  Says character Dwight, he loves his first life so much he wanted a second one.  Rumor has it SL will be weaved into future episodes with Dwight's co-workers perhaps going in to play virtual pranks on Dwight. 

Cbscsi_ny CBS's CSI:NY debuted a storyline on Wednesday that continues in SL until February when the show will unveil the plot's villan.

----
For Fun:  Social Media SL Mashup
I know I keep banging the drum... but you don't need a Facebook, MySpace or Twitter tactic - you need to think broader into a social network strategy.   Daden Limited (UK) illustrates why one site/technology can't be the focus with a little mashup of Twitter and Second Life in which Twitter posts float into SL like bubbles in a fountain.  It is located in Halo's Garden on Daden Prime 207, 95, 24.

October 27, 2007

World Bank Presents Global Doing Business Report in Second Life

Worldbank_001 The World Bank presented their fifth annual global Doing Business report in Second Life yesterday.  It was a notable effort to expand knowledge and understanding about the work of the World Bank to end poverty across the globe. Case in point as to the need for that very effort:  Nobody Fugazi and Canuckflack (two very tuned-in people) wonder how the clients of the World Bank "many of them living in remote corners of the internet" were supposed to sign on to hear the presentation. The World Bank customers were not the intended audience - in fact, it was the exact opposite.  It was intended to inform those who know little about the role of the World Bank. The role of the World Bank is to finance states (countries), not individuals or companies - but to my point, it is a widespread misconception that developing countries are "unconnected."  Connectivity is in fact a driving force toward their overall economic development. 

Worldbank_006 The event was extremely well attended (gratifying to see!) and the presentation summarizing the 2008 report by Dahlia Khalifa, senior communications officer for the Doing Business project of the World Bank, was chocked full of the high-caliber information you would expect to come from such an institution.  Most unfortunately the session was also full of audio technical snafus and avoidable SL event-planning mistakes - but I for one found the session thoroughly engrossing and it upped my global economic market perspective quotient several notches. I am delighted to see the World Bank living up to their goal of innovation.  And Second Life can indeed be a most suitable communication platform - if sometimes tricky.

To learn more about Doing Business 2008, to review market data or to view a variety of videos on regional economies and reforms visit the Doing Business website:  http://www.doingbusiness.org/  For more information on market approaches to development and toward ending world poverty, check out the World Bank blogs:  http://psdblog.worldbank.org/.

On a related note, The World Bank is not only employing social media to distribute information on global ecomonies, but it is watching the space for its implications toward ending poverty, growing businesses, and providing peer-to-peer support structures.  They note in a recent blog post for example, a favorite site I reference in my social media "It's Sociology, Not Technlogy"© presentations, the peer-to-peer lending site Prosper.

Social media - and you thought it was just a new-fangled marketing or PR tactic.  Go figure.

October 27, 2007

RL Event: Oct 11, Second Life: Open for Business? UC Irvine

The California Institute for Telecommunications and Information Technology at UC Irvine has simply fantastic events - open to the public, stellar industry hosts, researchers and presenters on everything from telemedicine to gaming and virtual worlds.   Always great networking, wine and food too.

Well, this week on October 11 at 5:30 – 8:30 p.m., I am extremely privileged to be moderating a panel titled Second Life: Open for Business?  This particular event is being co-sponsored by UCI and Women In Technology International.  I invite you to come out in the O.C. and join us! 

Our panel covers a range of expertise and experience with the aim of giving us a broad and thoughtful perspective on Second Life as a business application/environment:

Crista Lopes of UC Irvine, co-inventor of Aspect Oriented Programming and creator of SLBrowser, will join the panel.  She is also using immersive environments to model and simulate a transportation system called SkyTran, according its real-world specifications.  Professor Lopes came to UCI from Xerox's Palo Alto Research Center.

Jeanette Gibson will join us from Second Life as a panelist.  She is the Director New Media & Corporate Communications at Cisco Systems.  Jeanette is responsible for extending Cisco's innovation with all types of new media. She will share Cisco’s insights related to their initiatives in researching 3D environments for enterprise applications.

A first mover in market research in virtual worlds, Mary Ellen Gordon, President of Market Truths is taking a detour on her way to Virtual Worlds 2007 to be with us to discuss her prolific and respected marketing research with avatars in immersive environments.

And on the virtual world development side, we have Ian Teapoot, Chief Creative Officer at Involve, Inc. In addition to his considerable experience in designing 3D environments, he also instructs game art, interactive media, animation and design at the Art Institute of California.

Get all the information - and register –at the WITI website here:  or at the Calit2 website under “Upcoming Events.” 

IM me if you have any questions - hope to see you there!

October 7, 2007

Sometimes You See It Coming: The FirstMeta Credit Card

Virtualcc It was exactly a year ago that I wrote here on this blog about a study by the global consulting and research firm, TowerGroup who was urging financial institutions to consider reallocating funds from existing marketing, advertising and R&D budgets to put themselves on the forefront of the “emerging MMORPH/VSW market."

Months before that, Phillip Torrone of Make Magazine wrote a prescient article about the future of credit cards.  In fact, he writes he pitched a major financial institution in 2001 on the opportunities around in-worlds spending and the "affinity groups" found in MMORPG.  He concluded that it was just way too early for them to get it.

Firstmeta So, kudos to entrepreneurial innovator and first mover, FirstMeta who brings the MetaCard to market.

There is a FirstMeta ATM and there are plenty of merchants in Second Life who accept the credit card - which is tied to a RL credit card or debit card.

Despite my latest Twitter post that we never see "it" coming, some people are attuned to Black Swans and recognize that it is in the realm of the improbable where business innovation thrives.  It almost always requires "looking sideways", however.

September 5, 2007

Cisco's TechChats in Second Life Begin September 6

Dannette CiscoSystems stopped by to comment on my last post about Cisco's new Virtual World Blog.  Just in case you don't dig through comments on this site, Dannette let us know about Cisco's new series of virtual events they have dubbed TechChats.  Re-printing his invitation to Cisco's TechChats below - thanks, Dannette!:

Thanks Linda for posting about the new virtual worlds blog. Christian and team do a great job, truly a pleasure to work with!

So shameless plugging now ;-)

On Sept 6th at noon SLT, Christian will be speaking on 'Virtual Environments and Their Impact on the Network' at Cisco Systems 2 in Training Center Room 1. Slurl: http://slurl.com/secondlife/Cisco%20Systems%202/62/46/24

This is a first in a series of TechChats to be held by Cisco in Second Life. Second Life TechChats are highly interactive virtual events for the technical professional focusing on networking solutions, and the best practices for deploying and managing the latest technologies.

By attending the Sept 6th TechChat one will:
-- Gain a better understanding of the network traffic impact of virtual worlds like Second Life and their network security implications.

-- Participate in a walk through on how virtual worlds, specifically Second Life, works on a network and what network administrators should do to prepare for