Avatar Psychographics Report:SL Business Communicators Meeting - March 7, 1:00 pm

Long-awaited research (for me, at least) on the psychographics and media usage of Second Life avatars and their owners is being released by research company, Market Truths on March 7 at 1:00 p.m. SLT.  I'm delighted that Market Truths president, Mary Ellen Gordon has been kind enough to let SLBCers be the among the first in the know - by reviewing the findings of the report titled, Psychographic Segments and Media Consumption, at our March SL Business Communicators meeting.

This is the only report of its kind that I am aware of - although there have been lots of speculation and extrapolation about avatar behaviors.  After months of research with avatars in Second Life, we now have some researched insights into the attitudes, behaviors and motivations of the people and avatars that inhabit Second Life.

This is information every marketer, communicator, virtual world developer, educator, and media agency needs.  I've been told there are some surprising findings.  We are also inviting members of the SL Marketing Club to join us for our meeting(s).

You are invited to come and get an overview of the findings, ask questions and hear the discussion.

The meeting will be held at Market Truths Island at the open-air beach auditorium located at 230, 107,21.

IM me (Znetlady Isbell) or email me with any questions.

See you there!

February 28, 2008

Comments

[KerryJ]

Thanks for the article Linda. Hopefully the price of the report will be accessible for academics. To make it easier for less experienced SL'ers, here's a SLURL for the Market Truths event location: http://slurl.com/secondlife/Market%20Truths/230/107/21/

slurl.com is a great resource for creating these. SLer's can log in, then click on the SLURL to teleport directly to the spot.

Cheers!

KerryJ

[Fandango]

Thanks for the article. Sounds great!

Do you know by any chance if the results will be posted online somewhere?

Thanks,

Fandango

[Linda Zimmer]

Hope to see you there!

I will be posting the transcript of the meeting here.

[Mary Ellen Gordon]

The full report is also available online here:

http://sl.markettruths.com/reports/report.asp?6