SLBCers unite in Second Life on Tuesday, November 20th to meet with avatar Kiwini Oe a.k.a. Steve Nelson, EVP, Chief Strategy Officer of digital marketing agency, Clear Ink. We'll be getting first-hand accounts and insights as to what was behind producing the Second Life TV segments for The Office "Local Ad" episode which aired on NBC on October 25th.
Clear Ink and Kiwini worked with NBC producers to create the in-world set design, character and extra avatars and to produce the machinima, plus all the behind-the scene logistics that contibuted to the episode storytelling.
Come on out in SL to meet Kiwini and learn what it took to put their piece of the total together, and why they made the various decisions they did when creating the in-world TV experiences. The installation in SL is now closed - but this is your chance to go beyond visiting it and getting the low-down on what it took to make it happen.
I have to admit the subject of the production fascinates me as it fondly throws me back to my days of live webcasting - some of which were simultaneous live broadcasting for TV. In those days we were dependant on satellite for such complex broadcasting. Fast forward to today and companies like NBC, CBS, CNN, MTV and film producers are moving to HD and 3D immersive TV/movie/web experiences that are also both real time and on-demand.
There are important lessons to learn from Kiwini for communicators and marketers who must be thinking in multimedia, and bringing both real-time and "on-demand" experiences to niche communities of people as we meld all media into a myriad of virtual, personal (and still social) experiences.
We will be meeting at Market Truths Island in the gardens. If you RSVP I'll send you an LM and a reminder.
Tuesday, November 20
9:00 a.m. SLT
Market Truths Island
Here's a couple of recommending readings on the project:
Clear Ink and NBC's "The Office" in Second Life - A Quick Recap
The Office: A Viral Approach to Second Life
Please join us!
November 17, 2007