Manchester Evening Star has a nice follow up article on the launch of virtual Manchester, UK last February. According to the story the Manchester International Conference Center has plans to offer virtual exhibit space to compliment exhibitors' RL installations. In addition, the UK consortium behind the Second Life Manchester initiative is in talks with RL property developers to showcase apartments in SL so RL buyers can take a tour of their new homes before being built.
Government agencies and developers are no strangers to joint ventures in RL, but I don't think there is another such initiative between two such entities that extends into the virtual world. The consortium who brought Manchester to SL is made up of Manchester Digital Development Agency, the Urbis Museum and consultants, Clicks and Links.
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Recruitment
Business & Decision, a France-based international consulting and systems integration company, is launching a recruitment campaign in Second Life. They hope to connect with and recruit IT professionals across France. According to their announcement:
"When connected on the site http://recrutement-secondlife.businessdecision.fr the candidates schedule a meeting with the recruitment team and access detailed information on the various positions offered by Business & Decision. After registering and creating an individual avatar, candidates are then able to connect to Second Life, attend their appointment, and discover the world of Business & Decision.
3 candidate meeting sessions:
Monday 5 November, 18h - 20h
Tuesday 6 October, 12h - 14h
Tuesday 6 October, 18h - 20h"
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The state of Missouri's Department of Elementary and Secondary Education (US) has launched an SL presence aimed at expanding its IT recruiting efforts. They say it was the demographics of SL that attracted them, and they will be experimenting with a worldwide job fair in SL in the coming months. They are on Eduisland at EDUISLAND 3 (137,95,23).
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Kelly Services launched their phase II Second Life presence on Friday with in-world festivities. Kelly will be offering public seminars, conferences, job fairs, interviewing, job scenarios and general job-placement related activities. Although Kelly initially launched in SL earlier this year, their in world services are not unique to Kelly alone. Kelly joins numerous individual corporate recruitment efforts and TMP Worldwide has been a leader in 3rd party recrutiment services and activities in SL.
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Wipro Technologies (India) plans recruitment via their soon-to-be-launched Innovation Isle. The firm has also set up an Offshore Development Center (ODC) model campus with a client engagement centre, learning centre, 3 floor ODC set-up with cubicles, security desk at the campus entrance gate, amphitheatre, press announcements hall, basketball and volleyball courts, admin, data centre and library. It will be regularly staffed by Wipro’s own avatars.
“Our upcoming Innovation Isle will showcase Wipro’s innovation initiatives to our stakeholders and how they deliver increased flexibility and predictability, lower cost and faster time to market for our customers,” said Jessie Paul, Chief Marketing Officer, Wipro Technologies, in a release. This will also be a virtual forum for customers, partners, and other like minded people to collaborate with Wipro in the area of co-innovation and business transformation.”
-- via Business Line, Sify Walletwatch
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TV Beams Into and Out of SL
If you missed the press or the show, The Office ran an episode on NBC this week featuring a plot line around Second Life. Says character Dwight, he loves his first life so much he wanted a second one. Rumor has it SL will be weaved into future episodes with Dwight's co-workers perhaps going in to play virtual pranks on Dwight.
CBS's CSI:NY debuted a storyline on Wednesday that continues in SL until February when the show will unveil the plot's villan.
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For Fun: Social Media SL Mashup
I know I keep banging the drum... but you don't need a Facebook, MySpace or Twitter tactic - you need to think broader into a social network strategy. Daden Limited (UK) illustrates why one site/technology can't be the focus with a little mashup of Twitter and Second Life in which Twitter posts float into SL like bubbles in a fountain. It is located in Halo's Garden on Daden Prime 207, 95, 24.
October 27, 2007

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