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1-800 Flowers Expands SL Presence – Discussion at SLBC Meeting Tuesday, Sept 18.

Flowers_3 Seth Lasser, 1-800 Flowers Director of Special Projects and Assistant to the CEO, sends news of their plans to expand their Second Life presence.  It is in the form of a contest to guide their next SL steps – and which culminates in the winning avatar staring in a Times Square video. 800 Flowers would like avatar ideas and inspiration for their upcoming build on Costa Del Sol.

I took the opportunity to ask Seth to meet with SL Business Communicators to give us the background on the brand’s decision to plant more seeds in SL, to talk about the contest and to allow us to directly engage the guy behind the brand’s initiative.  He most graciously agreed and he will be in-world with SL Business Communicators on Tuesday, September 18th at 5:00 p.m. SLT.

The 1-800 Flowers “Fields of the Virtual World” contest is going on now and we avatars get to vote for the grand prize winner.  Tell 800 Flowers what inspires you and your avatar by taking an in-world snapshot, accompany it with its 100-word story, and submit it by October 1.  The winning avatar will be on video in RL Times Square in November and December.

Get more information about the contest here – and join us on Tuesday in world to hear lots more about 1-800 Flowers in SL.

Last June 1-800-Flowers came into SL with a small greenhouse and pavilion, and a group of internal employee volunteers to staff it and to connect with avatar visitors.  The initiative was part listening, part promotional, part corporate innovation exploration.

The company has been savvy so far in their virtual world practices. They have taken it seriously at the highest level in the organization, centered it around connecting people and avatars and opening up the initiatives to the community.  They have also started small and set realistic expectations internally, which Seth reports have been exceeded.

Come and meet and chat with Seth.  Learn more about their SL successes and experiences and the on-going contest.  Be at the SL Business Communicators meetup on Tuesday.

RSVP and get further SLBC meeting details by IMing Znetlady Isbell in world or emailing me.

Photo Credit:  Cranial Tap

September 14, 2007

Virtual Worlds Dissertation Research - Participate

You’ve undoubtedly noticed many references to various research studies or projects here.  And my guess is you are at least somewhat active or interested in virtual worlds if you are reading this.  So, if your intellectual generosity so moves you, there are a couple of dissertation students currently doing academic research projects who could seriously benefit from your insights and a few minutes of your time.

Post-graduate marketing student, Benjamin Bach, University of Lincoln is currently working on a research project about Second Life as part of his dissertation.  His title is:

Virtual online worlds: Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace. Are virtual worlds the evolving precursors of socially interactive customer environments providing a scope for marketers?

Benjamin is exploring avatar motivations, participation reasons and the benefits you see in being involved in virtual communities.  He asked me if I would post a link to his 5-minute survey (which I also took, so I can vouch that it took less than 5 minutes).

Will you add your voice to his research?  Follow the link:

http://www.surveymonkey.com/s.aspx?sm=dzH96qGxcRq3IsvtnRQgKA%3d%3d

If that doesn’t interest you, how about Organizational Leadership?  Today at 2:00 until 3:30 SLT Phelan Corrimal, doctoral student at University of Phoenix, will be hosting a 90 minute forum on Organizational Leadership in Second Life.

The purpose of the panel is two-fold: to get an idea of what doctoral level research on organizational leadership is currently going on in Second Life; and secondly, to explore a specific dissertation project that is current and relevant to where we are today in Second Life.

The forum will be in the Emerald Room of Rockcliffe I.
Slurl: http://slurl.com/secondlife/Rockcliffe%20I/193/50/41/

Your time is most appreciated by these students. Be sure to ask them to share the results of their research with you!

September 9, 2007

Sometimes You See It Coming: The FirstMeta Credit Card

Virtualcc It was exactly a year ago that I wrote here on this blog about a study by the global consulting and research firm, TowerGroup who was urging financial institutions to consider reallocating funds from existing marketing, advertising and R&D budgets to put themselves on the forefront of the “emerging MMORPH/VSW market."

Months before that, Phillip Torrone of Make Magazine wrote a prescient article about the future of credit cards.  In fact, he writes he pitched a major financial institution in 2001 on the opportunities around in-worlds spending and the "affinity groups" found in MMORPG.  He concluded that it was just way too early for them to get it.

Firstmeta So, kudos to entrepreneurial innovator and first mover, FirstMeta who brings the MetaCard to market.

There is a FirstMeta ATM and there are plenty of merchants in Second Life who accept the credit card - which is tied to a RL credit card or debit card.

Despite my latest Twitter post that we never see "it" coming, some people are attuned to Black Swans and recognize that it is in the realm of the improbable where business innovation thrives.  It almost always requires "looking sideways", however.

September 5, 2007

Brand Land Happenings September 6 - 10, 2007

Sept 6th
Cisco Systems Tech Chats
Noon SLT
Christian Renaud on 'Virtual Environments and Their Impact on the Network"
Cisco Systems 2 in Training Center Room 1. Slurl: http://slurl.com/secondlife/Cisco%20Systems%202/62/46/24

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September 7
Information Week

12:00 Noon, Friday kafeeklatsch
Dr. Dobbs Island

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September 9
Grand Opening of The Accessibility Center
4 p.m. – 6 p.m. SLT
HealthInfo Island
The center is funded by the National Library of Medicine with the University of Illinois at Chicago, Library of the Health Sciences, working in conjunction with the Alliance Library System (ALS). The center has also received funding from www.iViNNiE.com, your virtual news network.

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September 10
USC Center for Public Diplomacy

10:15 a.m. - 11:45 a.m. SLT
Panel discussion, From Global to Local: Virtual Worlds, Immigration, and Linguistic Diaspora

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September 10 - 12
Interdependance Day V
Civic leaders, artists and thinkers for a series of discussisons physically in Mexico and in Second Life
More info: http://www.civworld.org/

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Ongoing

thru September 30
Sky News
"Be a New Reporter Challenge"
More info:  http://www.skycast.com/secondlife

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Upcoming

September 14
Royal Liverpool Philharmonic Orhestra

Classical concert: Rachmaninov and Ravel

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Sept 15 -16
Information Week
Life 2.0 Summit Fall

LSL University – SL application development classes
Dr. Dobbs Island
Please register at http://www.life20.net/registernew.php

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Sept 17 – 21
Life 2.0 Summit Fall

Keynotes, presentations and panels
“The Opensource Grid" ˆ Delve into the technology and practice of Second Life development, and trace connections with the broader metaverse ecology now emerging.
Also mixed reality companion expos: Information Week 500 in Tucson, AZ and SD Best Practices/Embedded System (TechMash) in Boston, MA.
Please now register at http://www.life20.net/registernew.php

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Oct 1 – 10
Rose for Life

Gustave Roussy Institute (IGR) for Cancer Research & Concept SL
SL/RL exhibition and auction of virtual creations and French fashion designers and luxury brands on the Champs-Elysees in Paris.
Elyseum Island
More Information at http://www.ConceptSL.com

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Oct 23-26
Virtual Worlds Forum, Europe

London
More info: www.virtualworldsforum.com


September 5, 2007

USC Center on Public Diplomacy Simulcasting Virtual Worlds Panel in Second Life

Join in on September 10, from 10:15 am – 11:45 am SLT for USC's Center on Public Diplomacy panel discussion, From Global to Local: Virtual Worlds, Immigration, and Linguistic Diaspora while the RL version will hail from Mexico City.   According to USC's press release, the topic is meant to explore how virtual worlds can have an impact on making global issues local; and how immersive and digital environments are playing a role in cultural dialogue and interaction.

This panel is actually part of the larger event, Interdependance Day V, that brings together civic leaders, artists and thinkers for a series of discussisons on "the realities and possibilities of forging constructive interdependence in our troubled and divided world." 

The entire event will be simulcast in Second Life and will feature a mix of panelists participating physically in Mexico and virtually in Second Life.  USC's participation is supported by the John D. and Catherine T. MacArthur Foundation.

The USC panelists include:

  • Peter Marx, Former Chief Technology Officer for Vivendi Universal Games;
  • Jose Murilo, Manager of Strategic Information, Ministry of Culture (Brazil);
  • Mark Wallace, virtual worlds journalist;
  • François Bar, Associate Professor, USC Annenberg School for Communication;
  • Gilson Schwartz, Academic Director of the City of Knowledge, Universidade de São Paulo (Brazil).

Join the group in Second Life "MacArthur Foundation SL Events" for detailed updates.

Get the complete event schedule for Interdependence Day V and details on the USC panel here.

And the PDF of the conference schedule is here.

September 4, 2007


Science Friday: Ahhh…An Intelligent Second Life Media Discussion

Smflatley3 Maybe it is the flow of Ira Flatow’s voice, or maybe I’m conditioned to expect the exceptional from his radio show, Science Friday.   Either way, it was just refreshing to sit back and listen to the calm and intelligent conversation about Second Life and virtual worlds that Ira gave us yesterday on NPR’s Science Friday show. 

Flatow, in the avatar persona of Ira Flately was taking questions in Second Life live yesterday afternoon during the taping of the show.  I was listening on delayed radio broadcast last night, but the Science School sim where the action was taking place in world was reportedly maxed out during the taping,

Ira, with his characteristic curiosity, focused on the sociology and psychology of human behavior in virtual worlds as well as the very real research potential of Second Life.  He brought on Dmitri Williams (USC), Sherry Turkle (MIT), Eric Lofgren (University North Carolina), and Cory Ondrejka (Linden Lab) to weigh in on various aspects of human behavior in virtual spaces. 

Dmitri, Assistant professor at the USC Annenberg School for Communication, honed in on an oft-overlooked aspect about extrapolating (or predicting) real life behaviors from virtual world behaviors.  Incentives and risks in virtual spaces are often quite different than they are in real life.  Rules, morality, laws, cultural imperatives may have no connection in a particular virtual space to the person’s real world constraints.   Mapping incentives to those in real world environments – as well as environmental control – are key to making any kind of viable rl/vl behavioral research connection.

Turkle, Director of the MIT Initiative on Technology and Self Program and well known for her research on virtual identity, is particularly focused in this discussion on the bridges between real world and virtual world personas and behaviors.  I have to say I found a good deal of dissonance in her continual distinction between the virtual and the real.  Although she said she prefers to refer to rl as  “rest of life,” and said she doesn’t like to make a distinction – she went on throughout the discussion to underscore “real” versus “virtual.”  She mentioned she is particularly concerned about the impact of virtuosity on the political realm: that people put in real work to create virtual communities and yet don’t vote because they feel their virtual politicking is more potent.  Turkle would like to see them move these organizational skills into the “real” political realm.

The dissonance for me is that she is surprisingly missing a key point in her remarks - we are increasingly melding our real presence into the virtual (okay the other way around too). 

Virtual (in all its forms) facilitates our expanding global knowledge and presences and the imperative to do so is only broadening. 

It seems to me we have virtual “presences” that we consider part of our “real” life – telephone, email, video conferencing, ecommerce, PayPal, eBay, WebEx, IM, text messaging, logins to our various networks.  I’m sure your list goes on.   The march is on toward taking our “virtuosity” as much for granted as we do the telephone.  Yes, eventually, even the rl politicking Turkle is particularly concerned about will be played out in virtual spaces as seamless adjuncts to the real.  Candidates are certainly using the virtual to expand their campaign organizations!

Dmitri pointed to a tangentially related thought – that scope and scale are quite different in virtuosity.  What may be small(er) group dynamics of community and society in real space suddenly becomes the potential coordination of large(r), more diverse groups.  Real skills come into play – and are learned - "there."

Perhaps we need to consider that those who feel politically (or otherwise) potent in virtual spaces just possibly, partially may be a function that they may be more rl/vl “melded” than others.  I call it “sociology, not technology” in many of my presentations.  (Yes, virtuosity can also be an escape.  Okay, that is a huge topic for another post…. just consider my point for now.)

We won’t meld our virtual and real presences linearly or predictably. History takes jumps.  Rudimentary case in point – mobile phones suddenly brought many parts of the world voice connectivity.  They didn’t move through a “linear” progression of wired lines. 

Back to Science Friday – and a final important point.  There is a wide range of interpretation about the effects and/or benefits of virtuosity.  Dmitri (again) pointed out that virtual must displace some real (or what we accept as “real”). The individual isn’t scalable, after all. 

His research shows that “virtual” activities mean, for example, watching less television, but that certain news gathering behaviors are not displaced (radio, newspaper-reading….hmm would that be online (virtual) newspapers - isn't that real??).  Virtual spaces also tend to be existing-relationship maintenance tools, but that relationships with casual friends may change – rl casual friends may be displaced with friends met in virtual places.  The important question to ask: is what we displace better or worse?  Not a simple “good” or “bad” answer to that.

Listen to the show at NPR here. Lots of other topics were discussed besides those I focused on here.  Come back and tell us your thoughts!

Science Friday show notes here.

Science Friday– Making Science Radioactive.

Photo Credit:  Science Friday


September 1, 2007

Join the Second Life Group

Our group is focused on business communications in SL. Get group notices of our in-world events as well as special Second Life information or announcements. Search Groups in Second Life for "SL Business Communicators." Click Join. You're in!"

VW Strategy Quip of the Day


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Virtual Linda

SL Avatar Name: ZnetLady Isbell
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Wiki: SLBC Wiki
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