Seth Lasser, 1-800 Flowers Director of Special Projects and Assistant to the CEO, sends news of their plans to expand their Second Life presence. It is in the form of a contest to guide their next SL steps – and which culminates in the winning avatar staring in a Times Square video. 800 Flowers would like avatar ideas and inspiration for their upcoming build on Costa Del Sol.
I took the opportunity to ask Seth to meet with SL Business Communicators to give us the background on the brand’s decision to plant more seeds in SL, to talk about the contest and to allow us to directly engage the guy behind the brand’s initiative. He most graciously agreed and he will be in-world with SL Business Communicators on Tuesday, September 18th at 5:00 p.m. SLT.
The 1-800 Flowers “Fields of the Virtual World” contest is going on now and we avatars get to vote for the grand prize winner. Tell 800 Flowers what inspires you and your avatar by taking an in-world snapshot, accompany it with its 100-word story, and submit it by October 1. The winning avatar will be on video in RL Times Square in November and December.
Get more information about the contest here – and join us on Tuesday in world to hear lots more about 1-800 Flowers in SL.
Last June 1-800-Flowers came into SL with a small greenhouse and pavilion, and a group of internal employee volunteers to staff it and to connect with avatar visitors. The initiative was part listening, part promotional, part corporate innovation exploration.
The company has been savvy so far in their virtual world practices. They have taken it seriously at the highest level in the organization, centered it around connecting people and avatars and opening up the initiatives to the community. They have also started small and set realistic expectations internally, which Seth reports have been exceeded.
Come and meet and chat with Seth. Learn more about their SL successes and experiences and the on-going contest. Be at the SL Business Communicators meetup on Tuesday.
RSVP and get further SLBC meeting details by IMing Znetlady Isbell in world or emailing me.
Photo Credit: Cranial Tap
September 14, 2007
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