UGS (Siemens) Enters Second Life to Be Near Customers

Not customers like you and me.  No.  More like General Motors.

This is big B2B. 

UGS are purveyors of innovation through collaboration.  They assist such minor organizations as Proctor and Gamble, Lockheed Martin, NASA and Toshiba to innovate faster, better, cheaper by using collaborative “ideagoras.” Visualization and 3D modeling are also vital elements in helping customers and customer partner companies to rapidly develop products and manage a cost-effective product lifecycle.

That may sound all buzz wordy – but if you’ve read Wikinomics, you know that mass collaboration is driving the most successful companies today.

Second Life is an extension of what UGS and their customers are doing in other virtual places. I see this as significant a move in 3D environments as IBM’s and Sun’s recent announcements.

The UGS machinima says it all.  It is worth the 1.5 minutes and the click – go ahead.  Click.

By the way, UGS didn’t leave their visualization expertise in RL.  This is a sim to visit just to see and learn how to implement information presentation in a visual medium.  And, they have a microsite for the initiative that is simply perfect.

UGS is a Siemens company.

UGS is located in SL at UGS Innovation Connection 128, 128, 0.

The Electric Sheep Company developed the UGS sim.

Photo credit:  UGS

May 8, 2007