Press Association Will Report Budget in Second Life

The Press Gazette is reporting that the UK national press agency, The Press Association Group will report its 2007 budget at a "Budget Info Station" in Second Life.  The Info Station will provide live updates from the House of Commons as the Chancellor of the Exchequer, Gorden Brown presents the budget details.

But their true understanding of social media shows in their decision to also provide budget updates via Twitter - the right-now-must-have mobile phone social network.  Given the love affair Europeans have with the mobile phone,  the PA is simply moving with the times.

March 15, 2007