Mercedes-Benz Second Life Sim to Open Feb. 20

Mercedes-Benz has made it official.  They will be opening their virtual showroom and test track in Second Life on Februrary 20th in the "upmarket South West district."  They will hold an opening celebration featuring a concert with artists from the Mercedes-Benz Mixed Tape compilation.  A visit to the sim will garner you a free Formula 1 racing suit and helmet (virtual, of course).  To mark the celebration you may download the music compilation now at www.mercedes-benz.com/mixedtape.

Mercedes will have a dedicated avatar to answer questions about current specials or Mercedes vehicles, however the "avatar" seems it will be available by IM and email rather than in the pixelflesh, according to the accompanying blog - although the official press says the avatar will be available during "peak hours."  The blog teases the features of MB's SL presence and provides a little background.  It also provides information as to what Second Life is for the uninitiated, instructions on getting an account and answers some very basic questions.

A big screen video display will play promotional and informational videos as well as videos of events that happen on the island for "on-demand" replay. 

Mercedes has been operating in "stealth mode" for several months building their sim.  They are located on Mercedes Benz Island, however the 10 sim region is not yet open.

There is a dedicated press desk with a digital press kit that includes press releases, images and background information.During the early phase of the launch Mercedes will have a special press avatar available from 2-3 p.m. CET.

More to come.

February 16,2007

Comments

[The Car Geek]

According to the press release, the virtual showroom comes pretty darn close to the real thing, particularly the 3D architecture and the avatar that gives you a guided tour of the place. And forget about trekking over to a dealership, because you can check out all the new models and asks your questions there. However, It doesn't look like visitors can purchase a mercedes aftermarket parts or a car here yet, but I'm sure these virtual salespeople will find a way to harrass you anyway.

More info about this post check out:
http://www.mbpartswarehouse.com/mercedes_aftermarketparts.html

[CarPopper]

Your actually right Car Geek because I recently visited the virtual showroom and I you cannot actually buy a car directly.