Second Life Starship a CBS Mashup Enterprise
Okay, I admit I reached a bit for that title - but it is indeed, according to CBS President and CEO Leslie Mooves. A seminal, yet little reported comment Mooves made during his CES keynote speech earlier this week about an upcoming Star Trek project in Second Life:
"In fact, eSheep [The Electric Sheep Company] is currently building out [our] very own Starship Enterprise to allow the Second Life community to mash-up a slough of Star Trek episodes. It's a great way to give back to the fans who make the show as successful as it is. Who knows, maybe some day we can even broadcast one of their virtual works on one of our television networks."
Philip Rosedale, CEO of Second Life set up this segment of Mooves' presentation by showing this video, at the end of which Mooves makes the comment.
If this plays out the way Mooves hints...well now, that's social media.
We can only speculate on the meaning of ..."virtual works on one of our television networks." Could it mean machinima going mainstream?
For a high-quality version of the machinima go here (via ESC).
To browse through the entire text of Mooves keynote go here (pdf) or view the video here (WMP).
January 13, 2007
hrm. Well, all they really did was make it unquestionably legal. Seems to me SecondLifeHerald has been spoofing Star Trek for quite some time within SecondLife...
Posted by: Nobody Fugazi | Jan 16, 2007 at 06:30 AM
You're right about that, and probably just about anything else one could name is being spoofed, as well.
CBS is creating something that connects their audience(s) to each other. That is the essence of what a new media strategy should do.
Posted by: Linda Zimmer | Jan 16, 2007 at 04:06 PM