Non-Profit Campaign in Second Life: The Follow Up

During the recent holiday season, Spanish non-profit organization Mensajeros de la Paz with the assistance of ad agency ArnoldFuel, brought a homeless child to Second Life to raise awareness and money.  It was widely reported on throughout the blogosphere.

Beth Kanter has done a follow-up interview with Mensajeros de la Paz which includes interesting details about the goals, logistics and results (monetary and non-monetary) of the virtual space campaign.  I encourage you to read it. 

Some highlights for communicators:

• They integrated the Second Life campaign with a web site and a machinima video on YouTube and every person who spoke to homeless MensajerosDeLaPaz Jubilee was asked to go to one or both.


• Avatar MensajerosDeLaPaz was kept active and never logged out.  Someone was assigned to him all the time, or the avatar was put into a sleeping pose.


• Mensajeros de la Paz raised enough money to sponsor a child for a month, garnered more than 5000 views [now over 7000] of the video, 1500 web site views, and more than 40,000 mentions in the blogosphere.


• Quote:  "What atracts people is really the experience, and that's why we didn't want to let the kid seated there motionless without anyone controlling him until we discovered how to let him sleep. If people ask, you have to answer."


• Quote: "So, the world of SL is different from real world. There's no gravity, laws of physics doesn't always apply. But the people in SL are the same. Some are good, some bad, some indifferent."

Read the full interview on Beth's Blog.

Photo Credit:  Cory Edo on Snapzilla

January 14, 2007

 

Comments

[Beth]

Glad you found it useful!