McCann Erickson Creatives Working in Second Life

According to two recent articles, McCann Erickson India is busy putting Second Life to work.

An article in the Business Standard describes the activities of Dirk Kilby (aka Anirban Sen, creative director, McCann Erickson) as a Second Life resident.  Dirk worked in a series of odd jobs, including one as an SL bouncer.  With the money he earned he bought virtual land, and there he formed a club for the McCann-Erickson creative directors.   

The Economic Times India has an article written by one of the McCann creative directors who discusses the appeal of Second Life, and mentions the management meeting they held in Second Life.

January 22, 2007

Comments

[Rahul Dutta]

Hi. Just a comment. We've been in the business of Metaverse development and sim setup here in India since October last year. As far as we know, we're the first people here to start this work. Any leads for us?
Cheer,
Rahul