GetAFirstLife Gets The Legalese

Darren Barefoot's GetAFirstLife.com has gotten a lot of play - deservedly so.  It is a delightful satire.

Preparing for the inevitable response, Barefoot makes a link available for submiting the  cease and desist order.  Linden Lab indeed responds in the comments on Barefoots blog.  An excerpt:

"Moreover, Linden Lab objects to any implication that it would employ lawyers incapable of distinguishing such obvious parody. Indeed, any competent attorney is well aware that the outcome of sending a cease-and-desist letter regarding a parody is only to draw more attention to such parody, and to invite public scorn and ridicule of the humor-impaired legal counsel. Linden Lab is well-known for having strict hiring standards, including a requirement for having a sense of humor, from which our lawyers receive no exception.

In conclusion, your invitation to submit a cease-and-desist letter is hereby rejected."

How refreshing. 

And Linden Lab is reaping the brand benefits.

January 24, 2007