Modern Voices

Brands are the Director says Time, Inc.

"We created a protocol where brands can still be in charge of content they create. We treat the brands as the director, and we are the producer."

"It lets us mature those stories and participate as executive producers and equity shareholders in the platform."

-- Paul Speaker, president Time, Inc. Studios
re: Time's video production unit and the move toward print becoming multimedia

via MinOnline

I Said "Read!"

"You have a captive audience.  People want to get through security as fast as they can and they want to get as close to the gate as they can. Then they tend to relax, ... come up for air and decide on something to eat and read."

-- Bobbi Passavanti, spokeswoman, The Paradies Shops Detroit Airport (manages CNBC and Times stores in Detroit Airport)
re: the opening of the first USAToday store in Detroit Airport terminal)

Competitive Chat

When you think about it, it's a little bit like competitive Twittering.

-- MTV's digital team
re: BackChannel, MTV's microblogging-tv mashup

Time is Not A Weekly Magazine

"Part of the strategy is get people to stop thinking that we're a weekly magazine."

-- John Tyrangiel, managing editor of time.com
re: the strategy behind the Time.com web site redesign

Ah, The Silence of Print

"I treasure the magazine experience of, like, going into this little world that's been prepared for you by somebody else."  It's not like the Web, where there's just this constant cacophony of noise."

-- David Granger, editor-in-chief, Esquire Magazine

My Room Might Collide with Yours

"At my home, the living room is stationary. But on the road, my “room” may collide with yours."

Keefe Leung, Manager, Advanced Connectivity Technology Group, Chysler
referring to the launch of UConnect, a service that turns Chysler vehicles into Internet wireless hotspots.

Connecting Audience to Each Other - Celebrate!

"The traditional newspaper model doesn't exist anymore.  "The next-generation media company is a company that facilitates transactions and helps buyers and sellers come together."

--Bob Bellack, President, digital media, classified and development, Times Media Group
referring to their launch of real estate auction site, ZetaBid

editorial comment: whooohoo - something I've been saying for 5 years! Celebrate - big media is learning the secret!

Mobile People, Not Mobile Devices

“We must focus on mobile people, not mobile devices. In other words, we are not merely shrinking in size a Web experience, but creating an entirely new platform for communication and interaction.”

Nadav Savio and Jared Braiterman
via Marketing & Strategy Innovation Blog

iPhone So Much More

"The iPhone is a game-changer."

--Matt Murphy, partner Kleiner Perkins Caufield Byers

Away From Email to Other Communications

According to a new survey from Harris Interactive, people are gravitating away from e-mail and toward other forms of online communication because:

-59% say there is more immediacy, making other forms of online communication more preferable than e-mail;

--52% say there is more interchange (it's more like having a live conversation because they can communicate spontaneously);

--48% say there is more impact, meaning their message "isn’t buried in a pile of e-mail"; and

--46% say it feels more casual or intimate than e-mail.

via LA Times