Modern Voices

Does Journalism Have a Plan for the Future?

"Do we have a plan for the future, or are we just sort of reacting as things come at us?"

-- Tom Rosenstiel, director of the Pew Research Center's Project for Excellence in Journalism

Humor Gets You Only So Far

“Humour is a very good social lubricant. In many categories, humour can only play the role of breaking the ice. Further down, you’ve got to have an intense relationship to be able to get into [the customer’s] life … You can’t constantly keep cracking jokes and expect the customer to be humoured by you.”

-- Prasoon Joshi, chairman and  regional executive creative director, Asia-Pacific, McCann World Group at the World Effie  Festival 2008

AOL Brand is Kiss of Death

"AOL currently implies legacy. It implies old. It implies out of date. If you want to attract a new, young audience to a site, attaching 'AOL' is probably a kiss of death."

-- Rob Enderle, industry analyst, Enderle Group

Trust Drives Everything

"The key to keep in mind is that trust drives everything. To build and maintain trust is a tremendously difficult thing, requiring patient attention to detail and discipline over long periods of time. Mistakes by bloggers will be forgiven, but not deception and certainly not stubborn attachment to falsehood."

--Hugh Hewitt, Blog Understanding the Information Reformation That is Changing Your Life

Do You Want Easy or Effective?

People say mass media is easy and digital is complicated. But do you want easy and ineffective or complicated and more effective?"

--Anne Benvenuto, R/GA's executive vice president of strategic services

source

Your Lawyers are Your Marketing Department

"Actually, all your lawyers are in your marketing department. Most lawyers view their job as a defensive one. They use phrases like, 'keeping you out of trouble.' Unfortunately, when they interact with the public or with a partner or even a landlord, they are marketing your organization, whether they want to or not."

--Seth Godin

VNR's Do A Direct Attack

"Viewers are accustomed to watching news programs with an uncritical eye and only put their filter on when commercials start. VNRs take full advantage of this tendency and do a direct attack."
--Matthew Felling, director of Center for Media and Public Affairs

Power of Institutions Declining - Forrester

“Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists.”
--Social Computing
How Networks Erode Institutional Power, And What to Do About It  

by   Chris Charron, Jaap Favier, Charlene Li, Forrester Research Report