Modern Voices

I Said "Read!"

"You have a captive audience.  People want to get through security as fast as they can and they want to get as close to the gate as they can. Then they tend to relax, ... come up for air and decide on something to eat and read."

-- Bobbi Passavanti, spokeswoman, The Paradies Shops Detroit Airport (manages CNBC and Times stores in Detroit Airport)
re: the opening of the first USAToday store in Detroit Airport terminal)

Time is Not A Weekly Magazine

"Part of the strategy is get people to stop thinking that we're a weekly magazine."

-- John Tyrangiel, managing editor of time.com
re: the strategy behind the Time.com web site redesign

Craigslist the Place for Dead Moose

"So if you’re in the market for a dead moose, now you know where to look.”

-- Jim Buckmaster, Craigslist

Connecting Audience to Each Other - Celebrate!

"The traditional newspaper model doesn't exist anymore.  "The next-generation media company is a company that facilitates transactions and helps buyers and sellers come together."

--Bob Bellack, President, digital media, classified and development, Times Media Group
referring to their launch of real estate auction site, ZetaBid

editorial comment: whooohoo - something I've been saying for 5 years! Celebrate - big media is learning the secret!

Digital Ads versus Traditional Ads

"Although the new media may be better at helping people solve problems, which represents a unique reason to come to digital media platforms, when I’m tracking down information or looking for an answer or trying to compare things or searching for a link, ads are irritating to a degree not true when I’m relaxed and unwinding with TV or a magazine and thus more open to diversion.”

"We don’t quite know how to develop advertising for digital media. There’s a lot of experimentation, and we’re probably not as good as we think.”

--J. Walker Smith, president, Yankelovich Monitor

Ads that made an impression in traditional media were more likely to stimulate word of mouth than ads that made an impression in digital media- when people liked the ads.

-- Study “When Advertising Works,” conducted by Yankelovich in association with Sequent Partners June 2008.

VillageSoup Buys Print Newspapers

“Our approach helps transition traditional community newspaper companies into community host companies, and that’s the future for the industry.”

--Richard M. Anderson, the CEO and co-founder of Village NetMedia and VillageSoup Inc.
referencing the web-based company's purchase of six weekly newspapers in Maine.

AP Resetting Fair Use Rules?

“We are not trying to sue bloggers. That would be the rough equivalent of suing grandma and the kids for stealing music. That is not what we are trying to do.”

--Jim Kennedy, vice president and strategy director, The A.P.
referencing backlash from A.P.'s "heavy-handed" treatment of the Drudge Retort.  A.P.'s execs are rethinking it's policies.  Will someone hire them a consultant, please?

To Newspapers: We'll Listen If It's Relevant

"If what you say is interesting and relevant to us, we’ll listen."

-- Neil Stewart, high school student
said to the Peter Duffy of the Chronicle Herald when asked what is his advice to newspapers.

Time Should Have Broken Clinton RFK Comments

"Hillary Clinton's comments about RFK’s assassination should’ve been broken by Time magazine. She said it to Time already, but it was the [Sioux Falls] Argus Leader that had it on video."

-- Tammy Haddad, video producer, Newsweek

 

Young Adults Love News But Experience 'News Fatigue'

"Consumers' news diets are out of balance due to the over-consumption of facts and headlines."

--  Robbie Blinkoff, co-founder and head anthropologist, Context-Based Research Group.

referencing research findings that young adults read news differently and suggest news organizations should re-organize their news stories to match consumption.
(via Associated Press)