"What marketers are looking for is an audience, but today's audiences are more sophisticated at avoiding ad messages. 'So they need more than an audience. They need an audience that cares about what they have to say. They need their message to be relevant to the audience they are saying it to.' " -- AdAge, 2-8-06 Quote by John Stratton, CMO, Verizon Wireless
Ad inventory "no longer works" and marketers "have started to figure that out." In the process "your clients will fire, hire, fire and hire agency after agency...seeking someone -- anyone! -- who can help them perhaps on where to go next." -- John Stratton
