Znetlady's Index: 11-16-08
In the spirit of Harper's Index
Motrin Mom's Edition: #motrinmoms First 24 Hours
Number of hours for #motrinmons to reach #1 on Twitter on November 16: 1:56
Hours for the first response video to be uploaded to YouTube: 3
Views on YouTube for Motrin Makes Moms Mad: 2,507
Number of response videos to Motrin’s video ads on Youtube: 8
Video minutes recapping 1st hour of #motrinmoms twitter posts: 9:15
Number of AllTop’s “top mommy bloggers” who posted about the ads: 9
Posts about Motrin’s ads tracked at New Old Moms Club: 55
Anti-Motrin stores set up on CafePress: 1
Number of anti-Motrin products offered: 6
Baby-wears Flickr Groups set up: 1
Google search results for motrin moms: 3,500
Screenshots of ad at Small Dots: 7
Number of posts with transcript of ad: 1
Taxi staff proactively monitoring Twitter: 0
Responses on J&J’s blog: 0
Value of J&J’s Motrin and Children's Motrin advertising account to agency, Taxi: $18 million
Hours until Motrin.com went offline: 20.5
Znetlady
Thanks, Jane and Bill. Been following it - so figured it would come in handy for others.
Posted by: Linda | November 16, 2008 at 07:46 PM
Excellent. Stumbled.
Posted by: threeundertwo | November 16, 2008 at 07:45 PM
I was wondering when someone's going to post a 24-hour postmortem for me to link to... Thank you!
Posted by: Jane Chin | November 16, 2008 at 07:38 PM
Great summary. Thanks for taking the time to pull this together.
Posted by: Bill Seaver - MicroExplosion Media | November 16, 2008 at 07:38 PM